Green Hushing
Green hushing is the practice of deliberately underreporting or staying silent about sustainability efforts and climate targets to avoid scrutiny, accusations of greenwashing, or regulatory attention.
What is Green Hushing?
Green hushing has emerged as the counterpart to greenwashing. While greenwashing involves exaggerated or misleading green claims, green hushing involves hiding genuine progress. Research by South Pole found that one in four companies with science-based targets planned not to publicise them. Green hushing is problematic because it reduces transparency, deprives stakeholders of material information, removes positive peer pressure, and slows the adoption of best practices.
Practical Examples
A company achieves significant emission reductions but avoids publicising them to prevent becoming a target for campaigners questioning the pace of change.
A manufacturer decides not to apply for SBTi validation despite having qualifying targets, fearing the scrutiny that comes with public commitments.
How Climatise Helps
Climatise provides verified, auditable emissions data that gives organisations the confidence to communicate their climate performance transparently.
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